Georgia Emberton

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	<title>Georgia Emberton</title>
	<link>https://georgiaembertondesign.com</link>
	<description>Georgia Emberton</description>
	<pubDate>Thu, 10 Nov 2022 13:01:02 +0000</pubDate>
	<generator>https://georgiaembertondesign.com</generator>
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	<item>
		<title>HOME</title>
				
		<link>https://georgiaembertondesign.com/HOME</link>

		<pubDate>Tue, 08 Nov 2022 10:19:06 +0000</pubDate>

		<dc:creator>Georgia Emberton</dc:creator>

		<guid isPermaLink="true">https://georgiaembertondesign.com/HOME</guid>

		<description></description>
		
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	<item>
		<title>ABOUT ME</title>
				
		<link>https://georgiaembertondesign.com/ABOUT-ME</link>

		<pubDate>Thu, 10 Nov 2022 09:44:17 +0000</pubDate>

		<dc:creator>Georgia Emberton</dc:creator>

		<guid isPermaLink="true">https://georgiaembertondesign.com/ABOUT-ME</guid>

		<description>ABOUT ME

	Hello!


	My name is Georgia Emberton and I am a Melbourne based Communication Designer with experience across branding, digital content creation, social media and creative marketing strategy.


This portfolio showcases a selection of university and graduate projects completed during my Bachelor of Design (Communication Design) at Monash University. These works reflect my foundations in brand identity, print design, visual storytelling and experimental creative processes, while highlighting my passion for thoughtful and engaging design outcomes.


The projects featured throughout this site explore the combination of analogue mediums such as charcoal and watercolour with digital design techniques to create unique and expressive visual identities. The work spans both conceptual thinking and practical design execution across a range of physical and digital applications.


Since completing these projects, I have continued developing my skills through commercial experience within the e commerce and creative marketing industry. If you’d like to know more, please feel free to get in touch.


Thanks for stopping by, I hope you enjoy exploring the work!


Georgia
	
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	<item>
		<title>ACTIVATION</title>
				
		<link>https://georgiaembertondesign.com/ACTIVATION</link>

		<pubDate>Tue, 08 Nov 2022 10:19:38 +0000</pubDate>

		<dc:creator>Georgia Emberton</dc:creator>

		<guid isPermaLink="true">https://georgiaembertondesign.com/ACTIVATION</guid>

		<description>ACTIVATION

	Campaign concept addressing the topic 
of technology as a threat to privacy


MOBILE EDUCATIONAL PROGRAM VAN


	The primary outcome for the Techy
Toucan educational campaign is a
mobile van. The purpose of the van is to act as a
vessel to help spread awareness and knowledge surrounding online safety
to Australian schools.
Whilst the van helps to transport all
necessary equipment and resources
required to carry out teachings at
different schools (such as goodie bags for students who participate in the
program and pamphlets for schools&#38;nbsp;to hand out), the van also provides
constant exposure on Australian roads when driving to and from locations.
	 It is through the inclusion of a mobile van that the campaign aims to instil feelings of excitement and anticipation as young school children see the vibrant Techy Toucan Van arrive at their school. With the colourful design and large logo and workmark, there really is no missing the Techy Toucan van!

&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/35910dee34da1326f6dc19775e1f79333728ca0dd78c29ef2a2029f7098adce3/Left-copy.png" data-mid="158321571" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/35910dee34da1326f6dc19775e1f79333728ca0dd78c29ef2a2029f7098adce3/Left-copy.png" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0641901bb10afa3eb4c1c2d9d254905e6e71f93cb0ead89f42642b26d01156d7/Front.png" data-mid="158322108" border="0"  src="https://freight.cargo.site/w/1000/i/0641901bb10afa3eb4c1c2d9d254905e6e71f93cb0ead89f42642b26d01156d7/Front.png" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9baf1f303a5e12353e7b6eaccdb0d57f166e0d374631be670014091c27264dc6/Top.png" data-mid="158322110" border="0"  src="https://freight.cargo.site/w/1000/i/9baf1f303a5e12353e7b6eaccdb0d57f166e0d374631be670014091c27264dc6/Top.png" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/eb271a1b42af1429db4692bc2c2dc7094b65e2c9b41cc6b7212958f665c8653c/Back.png" data-mid="158322107" border="0"  src="https://freight.cargo.site/w/1000/i/eb271a1b42af1429db4692bc2c2dc7094b65e2c9b41cc6b7212958f665c8653c/Back.png" /&#62;
WEBSITE

	Closely supporting the campaign’s
primary outcome is the Techy Toucan website.
Through the program’s ingrained 7 step process, kids who participate in the
educational program will be able to
develop the skills and knowledge
needed to stay safe online.
Thanks to the widely accessible nature of technology within today’s society, the website positions itself as a resource which can be utilized not only in the classroom, but also at home.
	 In this way, the website provides others such as parents and teachers with the opportunity to familiarise themselves with the teachings promoted through the Techy Toucan campaign. In doing so, they can stay up to date and confidently support the young people around them who choose to engage with technology and the ever-growing online world.

&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/e13efcc21ec12920d2cd80c6edb2050aeedbf72ec035b47ed964862a595d9dc7/Screen-Shot-2022-11-10-at-12.13.44-am.png" data-mid="158481135" border="0"  src="https://freight.cargo.site/w/1000/i/e13efcc21ec12920d2cd80c6edb2050aeedbf72ec035b47ed964862a595d9dc7/Screen-Shot-2022-11-10-at-12.13.44-am.png" /&#62;


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&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/473e7d2844c1102d460f18379971069bf313d2e5dcc2698b5b590e295b13abfa/step-2.png" data-mid="158327266" border="0"  src="https://freight.cargo.site/w/1000/i/473e7d2844c1102d460f18379971069bf313d2e5dcc2698b5b590e295b13abfa/step-2.png" /&#62;
&#60;img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/9f18d1dc71e6a1911c4969bfa8b3dd57960d8ed130947b5a2d8a235f846db60d/step-3.png" data-mid="158327267" border="0"  src="https://freight.cargo.site/w/1000/i/9f18d1dc71e6a1911c4969bfa8b3dd57960d8ed130947b5a2d8a235f846db60d/step-3.png" /&#62;
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PAMPHLET

	Another supporting outcome developed as part of the Techy Toucan campaign is an educational pamphlet housing the 7 steps to online safety. These pamphlets have been designed to be handed out at schools upon visits from the Techy Toucan Van for students to take home to read.
	With the same 7 step process carried over from the website and adapted into a printed form, students, teachers and parents are better able to access and master the knowledge and skills
required to stay safe online.


&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5136c38285c97280716acd830f38bbf448f6557e2e3b909c4cc71e98a777da49/Free_DL_Stiched_Brochure_Mockup_5-copy.png" data-mid="158320275" border="0"  src="https://freight.cargo.site/w/1000/i/5136c38285c97280716acd830f38bbf448f6557e2e3b909c4cc71e98a777da49/Free_DL_Stiched_Brochure_Mockup_5-copy.png" /&#62;
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&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a2b640170a6bdcfc283de4f4c313c46f1841012654a106d1ac1d89832ab6c9d0/page-3-4.png" data-mid="158327337" border="0"  src="https://freight.cargo.site/w/1000/i/a2b640170a6bdcfc283de4f4c313c46f1841012654a106d1ac1d89832ab6c9d0/page-3-4.png" /&#62;
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&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ea559fb4f6f2f350ce4ff8eb58f874067d6796a6c4764d4ea05e337897dbe6cd/page-7.png" data-mid="158327340" border="0"  src="https://freight.cargo.site/w/1000/i/ea559fb4f6f2f350ce4ff8eb58f874067d6796a6c4764d4ea05e337897dbe6cd/page-7.png" /&#62;

GOODIE BAG

	On top of the previous existing
outcomes, the program is also set out to
provide students with a small goodie bag as a token of their participation in the mobile educational program.
With help from the Techy Toucan Van, the goodie bags will be safely
transported to each school that
organises a visit from the program. Included within each bag will be a
reusable drink bottle, ballpoint pen, badge pins and a cap. 
	Through the distribution of these
goodie bags, the campaign aims to leave a lasting impression on the kids who
are fortunate enough to take part in the program.
With the above in mind, each item
included within the bag will also provide further positive exposure for the
program once worn/ used by school kids all around Australia.

&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/974da1b3d7483f56702be4a90767ae50f141834b51538b4a02807ad5ecf54d5f/Free_Shopping_Bag_Mockup_3-copy.png" data-mid="158320272" border="0"  src="https://freight.cargo.site/w/1000/i/974da1b3d7483f56702be4a90767ae50f141834b51538b4a02807ad5ecf54d5f/Free_Shopping_Bag_Mockup_3-copy.png" /&#62;
&#60;img width="1562" height="2234" width_o="1562" height_o="2234" data-src="https://freight.cargo.site/t/original/i/0dc3acb4fe66ebe901ee71914c0ccd63fc7138718fe3a471fcae22543550a982/Screen-Shot-2022-11-08-at-10.00.25-pm.png" data-mid="158324246" border="0"  src="https://freight.cargo.site/w/1000/i/0dc3acb4fe66ebe901ee71914c0ccd63fc7138718fe3a471fcae22543550a982/Screen-Shot-2022-11-08-at-10.00.25-pm.png" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/56c2871aff0cd00d4963a694c4534f10944fc59702664e14a17090754666ef15/Free_Baseball_Cap_Mockup_2-copy.png" data-mid="158320267" border="0"  src="https://freight.cargo.site/w/1000/i/56c2871aff0cd00d4963a694c4534f10944fc59702664e14a17090754666ef15/Free_Baseball_Cap_Mockup_2-copy.png" /&#62;
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&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c976091c710bc37b4619f3289530fb2a6385420bd16b668be338990e912f39ff/Pin_Button_Mockup_4-copy.png" data-mid="158320269" border="0"  src="https://freight.cargo.site/w/1000/i/c976091c710bc37b4619f3289530fb2a6385420bd16b668be338990e912f39ff/Pin_Button_Mockup_4-copy.png" /&#62;

SOCIAL MEDIA


	Once again making use of the 7 step process to achieving online safety,
a social media page has been designed to further support all existing outcomes.
Considering that social media plays a very large roll in achieving online safety, it is important that Techy Toucan has a platform where they can reach their desired audience in the correct format.
The presence of the social media page has been designed with the campaign’s overall identity in mind,&#38;nbsp;and makes use of the chosen colour palette,
typography, icons and logo.

	Supporting the program’s 7 step formula are additional features such as imagery of the program in action and a link to the Techy Toucan website. Through the inclusion of these features, this
outcome helps to tie the whole
campaign together to create one
succinct program for schools to invest and engage in.


	&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/dcdcce1af8d9b9c7cd56e149ca8af38a9df50f6719f2e8586124fa38730f11d5/Free_iPhone_11_Pro_Mockup_3-copy.png" data-mid="158320329" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/dcdcce1af8d9b9c7cd56e149ca8af38a9df50f6719f2e8586124fa38730f11d5/Free_iPhone_11_Pro_Mockup_3-copy.png" /&#62;

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&#60;img width="950" height="1844" width_o="950" height_o="1844" data-src="https://freight.cargo.site/t/original/i/00efa71c80b27bee6729c45f64203924043fd212ba2a5f2964d870d069ccd16c/Screen-Shot-2022-11-10-at-4.54.22-pm.png" data-mid="158579601" border="0"  src="https://freight.cargo.site/w/950/i/00efa71c80b27bee6729c45f64203924043fd212ba2a5f2964d870d069ccd16c/Screen-Shot-2022-11-10-at-4.54.22-pm.png" /&#62;
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	<item>
		<title>BRANDS AND HUMAN CULTURE</title>
				
		<link>https://georgiaembertondesign.com/BRANDS-AND-HUMAN-CULTURE</link>

		<pubDate>Thu, 10 Nov 2022 07:25:12 +0000</pubDate>

		<dc:creator>Georgia Emberton</dc:creator>

		<guid isPermaLink="true">https://georgiaembertondesign.com/BRANDS-AND-HUMAN-CULTURE</guid>

		<description>BRANDS AND HUMAN CULTURE

	New brand identity for the MCG centred around Melbourne tourism


&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/b8b85339c63d76cdd4a8b5c211cbf209338ff8be7c1de6454cdb3f2220a04e20/Screen-Shot-2022-11-10-at-6.34.33-pm.png" data-mid="158587449" border="0"  src="https://freight.cargo.site/w/1000/i/b8b85339c63d76cdd4a8b5c211cbf209338ff8be7c1de6454cdb3f2220a04e20/Screen-Shot-2022-11-10-at-6.34.33-pm.png" /&#62;
LOGO VARIATIONS


&#60;img width="1938" height="1654" width_o="1938" height_o="1654" data-src="https://freight.cargo.site/t/original/i/3190bf7ad9487bbfa53c8ab751bf0ccbd9a41e9ebb3f472020cedce7f2a7e7e6/Screen-Shot-2022-11-10-at-7.21.01-pm.png" data-mid="158587654" border="0"  src="https://freight.cargo.site/w/1000/i/3190bf7ad9487bbfa53c8ab751bf0ccbd9a41e9ebb3f472020cedce7f2a7e7e6/Screen-Shot-2022-11-10-at-7.21.01-pm.png" /&#62;
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UNIFORM

	
					Unforms set the standard for the
performance of the brand as a whole. A
professional and cohesive staff uniform
carried out across the stadium creates a
work environment that is successful and
thriving.  

				
	 With both comfort and style in mind, the
new MCG uniform provides staff with an
asset contributing to a deeper level of
inclusion and belonging. Whilst helping
to set a level of workplace expectations
for staff, the uniforms also ensure MCG
visitors can easily identify and seek help
from those in uniform when neccessary.


&#60;img width="1290" height="1756" width_o="1290" height_o="1756" data-src="https://freight.cargo.site/t/original/i/e7b0f4d0801f8accd040e5d9782a5ec6a2d69b782b2f5a435cf06fb9aad825f4/Screen-Shot-2022-11-10-at-6.40.43-pm.png" data-mid="158585265" border="0"  src="https://freight.cargo.site/w/1000/i/e7b0f4d0801f8accd040e5d9782a5ec6a2d69b782b2f5a435cf06fb9aad825f4/Screen-Shot-2022-11-10-at-6.40.43-pm.png" /&#62;
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/185d5a066b2c36c9bf5f0785d93d9498dd687c37ad65826ec63bb436c2d75c6b/3.png" data-mid="158585035" border="0"  src="https://freight.cargo.site/w/1000/i/185d5a066b2c36c9bf5f0785d93d9498dd687c37ad65826ec63bb436c2d75c6b/3.png" /&#62;
&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/4eaaebf578ceb3a884575ede4191b6fbcbb233e39b71f6e4af4af9d165621c70/Screen-Shot-2022-11-10-at-6.31.37-pm.png" data-mid="158585036" border="0"  src="https://freight.cargo.site/w/1000/i/4eaaebf578ceb3a884575ede4191b6fbcbb233e39b71f6e4af4af9d165621c70/Screen-Shot-2022-11-10-at-6.31.37-pm.png" /&#62;
SIGNAGE

	Signage is one of the most essential
elements when it comes to promoting
the MCG. Given the extremely large scale
of the stadium, it is important that
visitors know exactly where they are and
where they need to be at all times. At the MCG, external signage sets the
tone for what is to come once inside. As
a result, it is important that the new and
updated designs are not only visually
concise and imformative, but equally as
attention-grabbing. Through this
signage, we aim to provide a warm
welcome to all MCG visitors.

				
					Billboards are also an excellent way to promote
the MCG to a larger external audience. As they are typically positioned in off-site
locations, they should be utilised
effectively in order to extend the reach of
the stadium’s offerings. Likely to be positioned in areas of high
traffic, it is important for the MCG’s new
billboards to be simple yet effective in
communicating their message whilst
also attracting the attention of passers
by. With this in mind, a design with
limited text and engaging imagery is
important.

				
&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/63a527f6a0f19f6ee26cac8b9269755da6c2009b5d630c33477770691cc3c7aa/Screen-Shot-2022-11-10-at-6.19.03-pm.png" data-mid="158585634" border="0"  src="https://freight.cargo.site/w/1000/i/63a527f6a0f19f6ee26cac8b9269755da6c2009b5d630c33477770691cc3c7aa/Screen-Shot-2022-11-10-at-6.19.03-pm.png" /&#62;
&#60;img width="3508" height="3472" width_o="3508" height_o="3472" data-src="https://freight.cargo.site/t/original/i/56e4038725b0a4eba8d273dce065498c11e2e915f460660a7f827982180da9cf/MCG-BANNERS-FINALE-copy.png" data-mid="158585780" border="0"  src="https://freight.cargo.site/w/1000/i/56e4038725b0a4eba8d273dce065498c11e2e915f460660a7f827982180da9cf/MCG-BANNERS-FINALE-copy.png" /&#62;
&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/7fa08bfec93fc63d2bca7af90e3cd5cd79166633cdde76e6824622dcaede92be/Screen-Shot-2022-11-10-at-6.19.48-pm.png" data-mid="158585480" border="0"  src="https://freight.cargo.site/w/1000/i/7fa08bfec93fc63d2bca7af90e3cd5cd79166633cdde76e6824622dcaede92be/Screen-Shot-2022-11-10-at-6.19.48-pm.png" /&#62;

SOCIAL MEDIA AND WEBSITE


					The new MCG website brings a
refreshing and functional change to our
online presence. Compatible across all
devices, the website acts as an avenue for
visitors to stay up to date with the latest
MCG news, events and stadium history. The website allows fans to connect with
the famous Melbourne Cricket Ground
wherever and whenever to ensure they
are prepared for their visit. Whether it be
purchasing tickets to the main event or
diving into the wonders of our new
virtual stadium tour, the updated
website has it all.

				
Social media is one of the most popular
and effective ways to promote a brand.
Similar to the website, our social media
platforms allow users to gain insightful
information and updates relating to the
MCG from anywhere in the world. Through the use of social media, we are
provided with an opportunity to showase
the beauty and excitement that our
stadium has to offer. Taking advantage
of this widely accessible and adaptable
form of brand identity demonstrates the
MCG’s ability to remain progressive and
in touch with our visitors.


&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/1fdfc89b333d48f51a9a43c9e2a8c24c39323beeb5aa41a250068725b93b2f2c/Screen-Shot-2022-11-10-at-6.19.35-pm.png" data-mid="158585824" border="0"  src="https://freight.cargo.site/w/1000/i/1fdfc89b333d48f51a9a43c9e2a8c24c39323beeb5aa41a250068725b93b2f2c/Screen-Shot-2022-11-10-at-6.19.35-pm.png" /&#62;

&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/9d2934acb8f5c11200607c2f05538a9d66b210c2b3793a5231fd5d196311cbac/Screen-Shot-2022-11-10-at-6.20.18-pm.png" data-mid="158585825" border="0"  src="https://freight.cargo.site/w/1000/i/9d2934acb8f5c11200607c2f05538a9d66b210c2b3793a5231fd5d196311cbac/Screen-Shot-2022-11-10-at-6.20.18-pm.png" /&#62;
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/43e01237be0f8cdf237e688075e0d6e841f1f2471ef6f9382b071e144847e7e8/6.png" data-mid="158586153" border="0"  src="https://freight.cargo.site/w/1000/i/43e01237be0f8cdf237e688075e0d6e841f1f2471ef6f9382b071e144847e7e8/6.png" /&#62;


PUBLICATION


	Publications play an imporant role in
showcasing the best moments the MCG
has to offer. Whether it be praising the
mark of the year contenders or simply
sharing the work of our wonderful team
of photographers and journalists, a
publication positions itself as&#38;nbsp;the perfect
promotional tool.

					
	 Featuring visuals consistent with our new design guidelines, the publication acts as a foundation for a professional and established brand. The thoughtful curation of content thus offers visitors an exciting glimps into the MCG experience


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/5b10991016a0dde1ae0ab8e36a97a915954b6d437cac12e9a9fe44d2ff3a048e/Screen-Shot-2022-11-10-at-6.21.33-pm.png" data-mid="158586165" border="0"  src="https://freight.cargo.site/w/1000/i/5b10991016a0dde1ae0ab8e36a97a915954b6d437cac12e9a9fe44d2ff3a048e/Screen-Shot-2022-11-10-at-6.21.33-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/bcd84fd665896bcfd0f1c0535a01f9db6e948d2770869fb288faa176d32418f6/Screen-Shot-2022-11-10-at-6.33.54-pm.png" data-mid="158586171" border="0"  src="https://freight.cargo.site/w/1000/i/bcd84fd665896bcfd0f1c0535a01f9db6e948d2770869fb288faa176d32418f6/Screen-Shot-2022-11-10-at-6.33.54-pm.png" /&#62;
TICKETING AND IDENTIFICATION
 Tickets are typically a visitor’s first and
last physical memento of their MCG
experience. In line with our brand’s
slogan “Inspiring Australians for
generations”, event tickets often act as
souvenirs of special moments in time
and help us to create life long memories. To ensure an easy experience for fans,
tickets must be functional and minimal
in order to display all necessary
information needed to manoeuvre
around the stadium. Typically produced
in large quantities, they must also remain
considerate of printing standards.&#38;nbsp;

	
	Providing ID cards to all our MCG staff is also an essential step towards ensuring a
safe and functional environment for both
team members and visiors. Whilst
providing fans with the ability to quickly
identify staff, the ID cards also give our
team the power to gain access into areas
not open to the general public. With a reliance on the card’s ability to
provide access to secure areas of the
stadium, a clear, unrestricted design is
neccessary to avoid potential problems
when attempting to scan the unique
staff barcodes.

	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/5fa00cc900b40e9d32d30869f59a1dbbfc8946aa768379fdc335eb18652b3fa0/Screen-Shot-2022-11-10-at-6.21.43-pm.png" data-mid="158586178" border="0"  src="https://freight.cargo.site/w/1000/i/5fa00cc900b40e9d32d30869f59a1dbbfc8946aa768379fdc335eb18652b3fa0/Screen-Shot-2022-11-10-at-6.21.43-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/ab831e5aba725f536eaf20d0ee62ba82507ac106434fae67306609126a97ebfc/Screen-Shot-2022-11-10-at-6.19.58-pm.png" data-mid="158586182" border="0"  src="https://freight.cargo.site/w/1000/i/ab831e5aba725f536eaf20d0ee62ba82507ac106434fae67306609126a97ebfc/Screen-Shot-2022-11-10-at-6.19.58-pm.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>GUMMY BEARS PACKAGING</title>
				
		<link>https://georgiaembertondesign.com/GUMMY-BEARS-PACKAGING</link>

		<pubDate>Thu, 10 Nov 2022 12:16:12 +0000</pubDate>

		<dc:creator>Georgia Emberton</dc:creator>

		<guid isPermaLink="true">https://georgiaembertondesign.com/GUMMY-BEARS-PACKAGING</guid>

		<description>GUMMY BEARS PACKAGING

	Packaging for Haribo Gummy Bears


	This project involved choosing a supermarket product which could be bettered by the application of an illustrative design. The redesign needed to include all type seen on the original packaging with the exception of the brand’s logo which could be reworked to suit the new design. With this in mind, I chose to work with the packaging for Haribo Goldbears.
	The new concept takes on the form of a cardboard box rather than plastic packaging with consideration towards the environment. The graphic elements included on the design have been hand-drawn using charcoal on paper and then digitally manipulated to create the final colourised version of the new packaging design.


&#60;img width="2200" height="1540" width_o="2200" height_o="1540" data-src="https://freight.cargo.site/t/original/i/cfb56fbc398c488af395cf423b6cf64326d9daf9d06dfde62db1767a1a602490/Box_Mockups_OK_1bw.png" data-mid="158606997" border="0"  src="https://freight.cargo.site/w/1000/i/cfb56fbc398c488af395cf423b6cf64326d9daf9d06dfde62db1767a1a602490/Box_Mockups_OK_1bw.png" /&#62;
&#60;img width="2200" height="1540" width_o="2200" height_o="1540" data-src="https://freight.cargo.site/t/original/i/56c57107f043268b1eb5d90c9232318ea343edcba7e4382e4d3a67726a563bdd/Box_Mockups_OK_2bw.png" data-mid="158606991" border="0"  src="https://freight.cargo.site/w/1000/i/56c57107f043268b1eb5d90c9232318ea343edcba7e4382e4d3a67726a563bdd/Box_Mockups_OK_2bw.png" /&#62;
&#60;img width="2200" height="1540" width_o="2200" height_o="1540" data-src="https://freight.cargo.site/t/original/i/89dfd4fc7c53444a8efc71dcf0995e28dd24816d7eadb6c03561e9fe55dc58e6/Box_Mockups_OK_3bw.png" data-mid="158607001" border="0"  src="https://freight.cargo.site/w/1000/i/89dfd4fc7c53444a8efc71dcf0995e28dd24816d7eadb6c03561e9fe55dc58e6/Box_Mockups_OK_3bw.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>HOMEGROWN</title>
				
		<link>https://georgiaembertondesign.com/HOMEGROWN</link>

		<pubDate>Thu, 10 Nov 2022 06:45:51 +0000</pubDate>

		<dc:creator>Georgia Emberton</dc:creator>

		<guid isPermaLink="true">https://georgiaembertondesign.com/HOMEGROWN</guid>

		<description>HOMEGROWN

	Food truck identity system 
relating to a food memory


One of my fondest food memories growing up was school tuckshop. To me, tuckshop was the vessel of teamwork and a sense of community. I still remember the excitement I felt when it was my mum’s turn to work as a parent volunteer. It is this special connection to my mother which helped me to come up with the name Lunch Daughter. The name, whilst holding a sentimental connection to my mum, also presents itself as a play on words made to sound like ‘lunch order’. 


	With this sense of nostalgia in mind, my tuckshop-inspired food truck aims to make use of rustic, old school features that align with the theme of memories. The truck, which serves cafeteria-style fast food in organic, retro packaging such as paper bags and boxes, commits to the tuckshop theme through the use of materials like brick, corregated iron and chalkboard. When paired with the two logos that feauture the face of my mum, it is these design characteristics which ultimately help to form the basis of this eclectic food truck.


MENU
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c1c756c04ea8926978cc412b1306caeec0758e05c7bc7cb1c3c261949f1af695/menu-mockup-copy.png" data-mid="158582572" border="0"  src="https://freight.cargo.site/w/1000/i/c1c756c04ea8926978cc412b1306caeec0758e05c7bc7cb1c3c261949f1af695/menu-mockup-copy.png" /&#62;
FOOD TRUCK
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/d05accc4408f45e68c869d18b3a34a2c933285d6cb3362d7b79fa75737ea130b/Food-truck-copy.png" data-mid="158582574" border="0"  src="https://freight.cargo.site/w/1000/i/d05accc4408f45e68c869d18b3a34a2c933285d6cb3362d7b79fa75737ea130b/Food-truck-copy.png" /&#62;


PACKAGING

	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/4214da0291ecf6716edec0f2a72391ab8946c81a0de8d2abfe14eba37a26bca1/Screen-Shot-2022-11-10-at-5.58.18-pm.png" data-mid="158582623" border="0"  src="https://freight.cargo.site/w/1000/i/4214da0291ecf6716edec0f2a72391ab8946c81a0de8d2abfe14eba37a26bca1/Screen-Shot-2022-11-10-at-5.58.18-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/5608bae911d83c805b46920b5d6231633e708eedcbbb9fcbf30a72c4c93c8b4d/Screen-Shot-2022-11-10-at-5.57.00-pm.png" data-mid="158582624" border="0"  src="https://freight.cargo.site/w/1000/i/5608bae911d83c805b46920b5d6231633e708eedcbbb9fcbf30a72c4c93c8b4d/Screen-Shot-2022-11-10-at-5.57.00-pm.png" /&#62;


SIGNAGE AND COASTERS


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/ee2bf3f48b63fb3837453351fd19374f0f2523921690006f5634a46bb27d35a8/Screen-Shot-2022-11-10-at-5.58.55-pm.png" data-mid="158582653" border="0"  src="https://freight.cargo.site/w/1000/i/ee2bf3f48b63fb3837453351fd19374f0f2523921690006f5634a46bb27d35a8/Screen-Shot-2022-11-10-at-5.58.55-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/562629c75cdad9ee1189f364746cdd5967c30bad0493b4686ce0be37c07c02fc/Screen-Shot-2022-11-10-at-5.59.27-pm.png" data-mid="158582652" border="0"  src="https://freight.cargo.site/w/1000/i/562629c75cdad9ee1189f364746cdd5967c30bad0493b4686ce0be37c07c02fc/Screen-Shot-2022-11-10-at-5.59.27-pm.png" /&#62;

UNIFORM


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/b1bb4ce59d71182534ed951eac2ad4563d72ebbd5670072cb6d007bce010e96b/Screen-Shot-2022-11-10-at-6.04.57-pm.png" data-mid="158583057" border="0"  src="https://freight.cargo.site/w/1000/i/b1bb4ce59d71182534ed951eac2ad4563d72ebbd5670072cb6d007bce010e96b/Screen-Shot-2022-11-10-at-6.04.57-pm.png" /&#62;
	&#60;img width="3582" height="2240" width_o="3582" height_o="2240" data-src="https://freight.cargo.site/t/original/i/b2a21c3f78edd6a5e7b6f00f8b3d2f546e96498ce2d102982d197ae6611ae0a1/Screen-Shot-2022-11-10-at-6.02.18-pm.png" data-mid="158583058" border="0"  src="https://freight.cargo.site/w/1000/i/b2a21c3f78edd6a5e7b6f00f8b3d2f546e96498ce2d102982d197ae6611ae0a1/Screen-Shot-2022-11-10-at-6.02.18-pm.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>INSTRUCTION</title>
				
		<link>https://georgiaembertondesign.com/INSTRUCTION</link>

		<pubDate>Thu, 10 Nov 2022 13:01:02 +0000</pubDate>

		<dc:creator>Georgia Emberton</dc:creator>

		<guid isPermaLink="true">https://georgiaembertondesign.com/INSTRUCTION</guid>

		<description>INSTRUCTION

	Pamplet to educate school-aged 
kids on fast fashion


The topic I chose to pitch my project towards was the concept of fast fashion. I was able to draw from my personal interests in clothing and shoes to come up with a topic that I felt would contribute to an important and worthwhile learning tool for high school aged students (years 7-12). I decided to aim the project towards this age group due to the fact that this is a time often characterised by people developing their own own sense of fashion and gaining the independence required to purchase their own clothing and make informed decisions based off their own beliefs and values. 
As the topic of fast fashion can be quite heavy, my aim was to create an outcome that was sufficiently informative, yet equally engaging for younger students. With this in mind, I chose to formulate my learning tool in the form of a brochure/ pamphlet, with my thinking being that it would be something that could get handed out around schools for kids to take home.&#38;nbsp;
	Through visual inclusions such as the mobile phone and text/ speech bubbles, my final outcome creates connections to the present and to the current generation of students, whilst also linking in subjects of the past. This helps to highlight the growing importance and pressure on this generation to be mindful and eager to contribute to a more sustainable future for themselves and generations to come. To do this, I focused heavily on colour and the use of engaging imagery to capture the attention of my audience and break up important segments of text.The colour scheme I opted for makes use of both greens and blues, which are commonly genderless colours in an attempt to ensure my final outcome did not restrict its overly conscious younger audience.
&#38;nbsp;


&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2a2de2c982e5eb8e308d49916b48a57e96cf99b4d54f5f4189321715b0260406/Back_Cover_Right.png" data-mid="158608038" border="0"  src="https://freight.cargo.site/w/1000/i/2a2de2c982e5eb8e308d49916b48a57e96cf99b4d54f5f4189321715b0260406/Back_Cover_Right.png" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a5f87474e33b8a83288e26699c84842c0776d614ebc60afb5e25ad57e8987d84/Back_Cover_Left.png" data-mid="158608019" border="0"  src="https://freight.cargo.site/w/1000/i/a5f87474e33b8a83288e26699c84842c0776d614ebc60afb5e25ad57e8987d84/Back_Cover_Left.png" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8b64e03c3d50ebace534db1ca2db0b38d3594f15567bced90b1d9e386cebd737/Front_Cover_Right.png" data-mid="158608041" border="0"  src="https://freight.cargo.site/w/1000/i/8b64e03c3d50ebace534db1ca2db0b38d3594f15567bced90b1d9e386cebd737/Front_Cover_Right.png" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c6761320beff73301dbb2c683daa83f60d18fcf8488ac0c4dadbfca7c35951df/Front_Folded_Right.png" data-mid="158608040" border="0"  src="https://freight.cargo.site/w/1000/i/c6761320beff73301dbb2c683daa83f60d18fcf8488ac0c4dadbfca7c35951df/Front_Folded_Right.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>MARVELLOUS MAVERICKS</title>
				
		<link>https://georgiaembertondesign.com/MARVELLOUS-MAVERICKS</link>

		<pubDate>Tue, 08 Nov 2022 12:17:24 +0000</pubDate>

		<dc:creator>Georgia Emberton</dc:creator>

		<guid isPermaLink="true">https://georgiaembertondesign.com/MARVELLOUS-MAVERICKS</guid>

		<description>MARVELLOUS MAVERICKS
Murder Mysteries Publication


	This project involved preparing a print or digital outcome based on one or more subcultures as a theme. For this, I chose to work with the theme ‘Murder Mysteries’. 

	The aim of the publication, which needed to contain between 1000 and 2000 words, was to both inform and engage the reader.
	

&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/882cc9b1c370a834095e8bbefe89a50daae507cbf253987b9cd11e2ab5983ef1/Free_A4_Brochure_Mockup_8.png" data-mid="158486634" border="0"  src="https://freight.cargo.site/w/1000/i/882cc9b1c370a834095e8bbefe89a50daae507cbf253987b9cd11e2ab5983ef1/Free_A4_Brochure_Mockup_8.png" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/dd50463b6a547604ccfd0df0f8f4362dffd59d9dd864ceea65a18f1bc9f2a941/Free_A4_Brochure_Mockup_7.png" data-mid="158486656" border="0"  src="https://freight.cargo.site/w/1000/i/dd50463b6a547604ccfd0df0f8f4362dffd59d9dd864ceea65a18f1bc9f2a941/Free_A4_Brochure_Mockup_7.png" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/cb61b8490fd5ffbae4b9ea3aaa97d6fb968cc82e6ba325c82ffde554a368270d/Free_A4_Brochure_Mockup_3.png" data-mid="158486662" border="0"  src="https://freight.cargo.site/w/1000/i/cb61b8490fd5ffbae4b9ea3aaa97d6fb968cc82e6ba325c82ffde554a368270d/Free_A4_Brochure_Mockup_3.png" /&#62;
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/54b6b75b44690d89c60afd1e06cdf62764566b7eff5d50d217420551d37969b8/Free_A4_Brochure_Mockup_6.png" data-mid="158486673" border="0"  src="https://freight.cargo.site/w/1000/i/54b6b75b44690d89c60afd1e06cdf62764566b7eff5d50d217420551d37969b8/Free_A4_Brochure_Mockup_6.png" /&#62;


&#60;img width="1466" height="2076" width_o="1466" height_o="2076" data-src="https://freight.cargo.site/t/original/i/8a1935d5feac1c248e5092f1160faee5d0b4eb1248fdd83c68208cb5619609a5/Screen-Shot-2022-11-08-at-5.28.06-pm.png" data-mid="158330533" border="0"  src="https://freight.cargo.site/w/1000/i/8a1935d5feac1c248e5092f1160faee5d0b4eb1248fdd83c68208cb5619609a5/Screen-Shot-2022-11-08-at-5.28.06-pm.png" /&#62;
&#60;img width="2500" height="1764" width_o="2500" height_o="1764" data-src="https://freight.cargo.site/t/original/i/d2740192152e573c41f4dda9c831e212d512556d4ab645fb5c6798cb04b1e5f1/Screen-Shot-2022-11-08-at-11.38.24-pm.png" data-mid="158333840" border="0"  src="https://freight.cargo.site/w/1000/i/d2740192152e573c41f4dda9c831e212d512556d4ab645fb5c6798cb04b1e5f1/Screen-Shot-2022-11-08-at-11.38.24-pm.png" /&#62;
&#60;img width="2926" height="2066" width_o="2926" height_o="2066" data-src="https://freight.cargo.site/t/original/i/6d43809fec259f5525a68acedf5a9fb473d5c8fc2a93a03f21a9459d2af0d447/Screen-Shot-2022-11-08-at-5.28.38-pm.png" data-mid="158330532" border="0"  src="https://freight.cargo.site/w/1000/i/6d43809fec259f5525a68acedf5a9fb473d5c8fc2a93a03f21a9459d2af0d447/Screen-Shot-2022-11-08-at-5.28.38-pm.png" /&#62;
&#60;img width="2928" height="2066" width_o="2928" height_o="2066" data-src="https://freight.cargo.site/t/original/i/09c9b94c9ba8c931f590a3f92763f1539d7255b23c775a06ddb8a666c183e6e2/Screen-Shot-2022-11-08-at-5.29.02-pm.png" data-mid="158330531" border="0"  src="https://freight.cargo.site/w/1000/i/09c9b94c9ba8c931f590a3f92763f1539d7255b23c775a06ddb8a666c183e6e2/Screen-Shot-2022-11-08-at-5.29.02-pm.png" /&#62;
&#60;img width="2928" height="2068" width_o="2928" height_o="2068" data-src="https://freight.cargo.site/t/original/i/90a89d10b6f3d834bbc71678b4fd46768aee240aeedb17c33df2cc543508b434/Screen-Shot-2022-11-08-at-5.29.23-pm.png" data-mid="158330530" border="0"  src="https://freight.cargo.site/w/1000/i/90a89d10b6f3d834bbc71678b4fd46768aee240aeedb17c33df2cc543508b434/Screen-Shot-2022-11-08-at-5.29.23-pm.png" /&#62;
&#60;img width="2496" height="1762" width_o="2496" height_o="1762" data-src="https://freight.cargo.site/t/original/i/e962b3c944f272b3487bdf6cd51d33daf9c63d0c001230ff3c6253b603ba2624/Screen-Shot-2022-11-08-at-11.38.40-pm.png" data-mid="158333366" border="0"  src="https://freight.cargo.site/w/1000/i/e962b3c944f272b3487bdf6cd51d33daf9c63d0c001230ff3c6253b603ba2624/Screen-Shot-2022-11-08-at-11.38.40-pm.png" /&#62;
&#60;img width="2500" height="1762" width_o="2500" height_o="1762" data-src="https://freight.cargo.site/t/original/i/66be45448f08cd17333219ecd32ee8585585c59ab3aa992c3aefdc6f247ed7a0/Screen-Shot-2022-11-08-at-11.38.52-pm.png" data-mid="158333153" border="0"  src="https://freight.cargo.site/w/1000/i/66be45448f08cd17333219ecd32ee8585585c59ab3aa992c3aefdc6f247ed7a0/Screen-Shot-2022-11-08-at-11.38.52-pm.png" /&#62;
&#60;img width="2928" height="2064" width_o="2928" height_o="2064" data-src="https://freight.cargo.site/t/original/i/d2c84ed9f5a1c2f3f6bdf173a37e11afd8831d5ddf3929adae18b882b9a7e589/Screen-Shot-2022-11-08-at-5.29.49-pm.png" data-mid="158330529" border="0"  src="https://freight.cargo.site/w/1000/i/d2c84ed9f5a1c2f3f6bdf173a37e11afd8831d5ddf3929adae18b882b9a7e589/Screen-Shot-2022-11-08-at-5.29.49-pm.png" /&#62;
&#60;img width="2500" height="1764" width_o="2500" height_o="1764" data-src="https://freight.cargo.site/t/original/i/1b1afad108f9e1f494a9524801a2182779b3b42d955bb5564061b7952f0a908a/Screen-Shot-2022-11-08-at-11.39.03-pm.png" data-mid="158333156" border="0"  src="https://freight.cargo.site/w/1000/i/1b1afad108f9e1f494a9524801a2182779b3b42d955bb5564061b7952f0a908a/Screen-Shot-2022-11-08-at-11.39.03-pm.png" /&#62;
&#60;img width="2908" height="2056" width_o="2908" height_o="2056" data-src="https://freight.cargo.site/t/original/i/0bacd499a034fc44b5e3ee0cde5ac420b26ce565afa31b81f74ccad8bcb6332c/Screen-Shot-2022-11-08-at-5.32.03-pm.png" data-mid="158330526" border="0"  src="https://freight.cargo.site/w/1000/i/0bacd499a034fc44b5e3ee0cde5ac420b26ce565afa31b81f74ccad8bcb6332c/Screen-Shot-2022-11-08-at-5.32.03-pm.png" /&#62;
&#60;img width="2498" height="1762" width_o="2498" height_o="1762" data-src="https://freight.cargo.site/t/original/i/7d25b8f99b6b437018609ae91224c14b710f02cd7ac96388b68cebb128c5bee1/Screen-Shot-2022-11-08-at-11.39.16-pm.png" data-mid="158333158" border="0"  src="https://freight.cargo.site/w/1000/i/7d25b8f99b6b437018609ae91224c14b710f02cd7ac96388b68cebb128c5bee1/Screen-Shot-2022-11-08-at-11.39.16-pm.png" /&#62;
&#60;img width="2500" height="1764" width_o="2500" height_o="1764" data-src="https://freight.cargo.site/t/original/i/ea515b49e140fc1950362ad7af4ae411fa142d60cfeb67200e7d42d6842cd646/Screen-Shot-2022-11-08-at-11.39.30-pm.png" data-mid="158333160" border="0"  src="https://freight.cargo.site/w/1000/i/ea515b49e140fc1950362ad7af4ae411fa142d60cfeb67200e7d42d6842cd646/Screen-Shot-2022-11-08-at-11.39.30-pm.png" /&#62;
&#60;img width="2498" height="1764" width_o="2498" height_o="1764" data-src="https://freight.cargo.site/t/original/i/c1c43966b6a8e20472932eddf7301e3018fd238bd1d4e8d6dbc93748a8454e26/Screen-Shot-2022-11-08-at-11.39.47-pm.png" data-mid="158333164" border="0"  src="https://freight.cargo.site/w/1000/i/c1c43966b6a8e20472932eddf7301e3018fd238bd1d4e8d6dbc93748a8454e26/Screen-Shot-2022-11-08-at-11.39.47-pm.png" /&#62;
&#60;img width="2500" height="1762" width_o="2500" height_o="1762" data-src="https://freight.cargo.site/t/original/i/7c8259615b34c4eeb77e5a0261b38250e9f2bfeccba4a25801308b2306aeed85/Screen-Shot-2022-11-08-at-11.40.10-pm.png" data-mid="158333167" border="0"  src="https://freight.cargo.site/w/1000/i/7c8259615b34c4eeb77e5a0261b38250e9f2bfeccba4a25801308b2306aeed85/Screen-Shot-2022-11-08-at-11.40.10-pm.png" /&#62;
&#60;img width="2500" height="1762" width_o="2500" height_o="1762" data-src="https://freight.cargo.site/t/original/i/b4280d4ab2272d4d2f2bb0128bd3ab55e34d7f3ecd9b75bac994bcc13684c914/Screen-Shot-2022-11-08-at-11.40.25-pm.png" data-mid="158333169" border="0"  src="https://freight.cargo.site/w/1000/i/b4280d4ab2272d4d2f2bb0128bd3ab55e34d7f3ecd9b75bac994bcc13684c914/Screen-Shot-2022-11-08-at-11.40.25-pm.png" /&#62;
&#60;img width="2930" height="2068" width_o="2930" height_o="2068" data-src="https://freight.cargo.site/t/original/i/37872b3e00a85733c1c4418a031eceaf28629c73a3cef14d9efb625cb2f1bc69/Screen-Shot-2022-11-08-at-5.30.31-pm.png" data-mid="158330528" border="0"  src="https://freight.cargo.site/w/1000/i/37872b3e00a85733c1c4418a031eceaf28629c73a3cef14d9efb625cb2f1bc69/Screen-Shot-2022-11-08-at-5.30.31-pm.png" /&#62;
&#60;img width="2498" height="1764" width_o="2498" height_o="1764" data-src="https://freight.cargo.site/t/original/i/0d8a5b64512637029245800d4e81a82922d6e742b41ed55116a6b929a01f7c67/Screen-Shot-2022-11-08-at-11.40.39-pm.png" data-mid="158333171" border="0"  src="https://freight.cargo.site/w/1000/i/0d8a5b64512637029245800d4e81a82922d6e742b41ed55116a6b929a01f7c67/Screen-Shot-2022-11-08-at-11.40.39-pm.png" /&#62;
&#60;img width="2910" height="2060" width_o="2910" height_o="2060" data-src="https://freight.cargo.site/t/original/i/3d9fc03193f3154bc4da352d675e8601c8b4f4ae0fda6cdc02ffb278c19e9526/Screen-Shot-2022-11-08-at-5.30.56-pm.png" data-mid="158330527" border="0"  src="https://freight.cargo.site/w/1000/i/3d9fc03193f3154bc4da352d675e8601c8b4f4ae0fda6cdc02ffb278c19e9526/Screen-Shot-2022-11-08-at-5.30.56-pm.png" /&#62;
&#60;img width="2496" height="1764" width_o="2496" height_o="1764" data-src="https://freight.cargo.site/t/original/i/e619b8007042618ce1b3812f374bfd579be158d23cb0b2d496425217cb60ba78/Screen-Shot-2022-11-08-at-11.40.58-pm.png" data-mid="158333175" border="0"  src="https://freight.cargo.site/w/1000/i/e619b8007042618ce1b3812f374bfd579be158d23cb0b2d496425217cb60ba78/Screen-Shot-2022-11-08-at-11.40.58-pm.png" /&#62;
&#60;img width="2500" height="1764" width_o="2500" height_o="1764" data-src="https://freight.cargo.site/t/original/i/d2740192152e573c41f4dda9c831e212d512556d4ab645fb5c6798cb04b1e5f1/Screen-Shot-2022-11-08-at-11.38.24-pm.png" data-mid="158333840" border="0"  src="https://freight.cargo.site/w/1000/i/d2740192152e573c41f4dda9c831e212d512556d4ab645fb5c6798cb04b1e5f1/Screen-Shot-2022-11-08-at-11.38.24-pm.png" /&#62;
&#60;img width="1252" height="1764" width_o="1252" height_o="1764" data-src="https://freight.cargo.site/t/original/i/e7180509111c241899eaea7e4e284dbc5bf6ba67bbfd1771cf58c81423430980/Screen-Shot-2022-11-08-at-11.41.17-pm.png" data-mid="158333177" border="0"  src="https://freight.cargo.site/w/1000/i/e7180509111c241899eaea7e4e284dbc5bf6ba67bbfd1771cf58c81423430980/Screen-Shot-2022-11-08-at-11.41.17-pm.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>OXICLEAN ADVERTISMENT</title>
				
		<link>https://georgiaembertondesign.com/OXICLEAN-ADVERTISMENT</link>

		<pubDate>Thu, 10 Nov 2022 11:09:05 +0000</pubDate>

		<dc:creator>Georgia Emberton</dc:creator>

		<guid isPermaLink="true">https://georgiaembertondesign.com/OXICLEAN-ADVERTISMENT</guid>

		<description>OXICLEAN ADVERTISEMENT
Advertisement Concept for OxiClean


	This assessment involved designing an ad campaign for OxiClean Max Force Stain Remover. The campaign was to consist of 3 executions which needed to be worked up into 3 portrait outdoor posters and 3 double page spread magazine print ads. 

	The slogan I came up with for this assessment was “Keeping life’s biggest moments stain-free”. To convey this campaign theme, I chose three major life events and replaced the hero of each photo with an OxiClean bottle using photoshop.
	

&#60;img width="2600" height="2100" width_o="2600" height_o="2100" data-src="https://freight.cargo.site/t/original/i/64ff6ed01066e477a2e40cdcba98a36d287b35a4bdf0cdd8c8e4fddc6070417b/Mock-up_Citylight_1.png" data-mid="158602721" border="0"  src="https://freight.cargo.site/w/1000/i/64ff6ed01066e477a2e40cdcba98a36d287b35a4bdf0cdd8c8e4fddc6070417b/Mock-up_Citylight_1.png" /&#62;
&#60;img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/303172d89181f2c22e3b642f54637611dff3a7a8de4f6733075434078147abad/Magazine_Mockup_4.png" data-mid="158602733" border="0"  src="https://freight.cargo.site/w/1000/i/303172d89181f2c22e3b642f54637611dff3a7a8de4f6733075434078147abad/Magazine_Mockup_4.png" /&#62;


OUTCOME 1
&#60;img width="1578" height="2240" width_o="1578" height_o="2240" data-src="https://freight.cargo.site/t/original/i/bb492e0abf365224fe9804f3d64ee578a0067791651e5e5838d4eb6f4f41a454/Screen-Shot-2022-11-10-at-10.12.14-pm.png" data-mid="158600523" border="0"  src="https://freight.cargo.site/w/1000/i/bb492e0abf365224fe9804f3d64ee578a0067791651e5e5838d4eb6f4f41a454/Screen-Shot-2022-11-10-at-10.12.14-pm.png" /&#62;
&#60;img width="3156" height="2240" width_o="3156" height_o="2240" data-src="https://freight.cargo.site/t/original/i/e9b742378a60a8c0576f7c4c241c1813ebf9b74aebb2a689a7f5391adf398c27/Screen-Shot-2022-11-10-at-10.11.55-pm.png" data-mid="158600520" border="0"  src="https://freight.cargo.site/w/1000/i/e9b742378a60a8c0576f7c4c241c1813ebf9b74aebb2a689a7f5391adf398c27/Screen-Shot-2022-11-10-at-10.11.55-pm.png" /&#62;
&#38;nbsp;
OUTCOME 2

&#60;img width="3154" height="2240" width_o="3154" height_o="2240" data-src="https://freight.cargo.site/t/original/i/9682de26b90fde993e599a09400a89afc6e91c6ce49bc05186e032fdb7a78631/Screen-Shot-2022-11-10-at-10.11.02-pm.png" data-mid="158600521" border="0"  src="https://freight.cargo.site/w/1000/i/9682de26b90fde993e599a09400a89afc6e91c6ce49bc05186e032fdb7a78631/Screen-Shot-2022-11-10-at-10.11.02-pm.png" /&#62;
&#60;img width="1580" height="2240" width_o="1580" height_o="2240" data-src="https://freight.cargo.site/t/original/i/4a806ffab0d239acfde5f8dcabefe343ae856a6c9e0b2a5c49e77ae92abef54c/Screen-Shot-2022-11-10-at-10.12.29-pm.png" data-mid="158600525" border="0"  src="https://freight.cargo.site/w/1000/i/4a806ffab0d239acfde5f8dcabefe343ae856a6c9e0b2a5c49e77ae92abef54c/Screen-Shot-2022-11-10-at-10.12.29-pm.png" /&#62;

OUTCOME 3

&#60;img width="1578" height="2240" width_o="1578" height_o="2240" data-src="https://freight.cargo.site/t/original/i/3e933800b7d927f7dc7913d707a3e06e19aafe8fe9b64bd11de907dc3d6caf78/Screen-Shot-2022-11-10-at-10.12.41-pm.png" data-mid="158600527" border="0"  src="https://freight.cargo.site/w/1000/i/3e933800b7d927f7dc7913d707a3e06e19aafe8fe9b64bd11de907dc3d6caf78/Screen-Shot-2022-11-10-at-10.12.41-pm.png" /&#62;
&#60;img width="3156" height="2240" width_o="3156" height_o="2240" data-src="https://freight.cargo.site/t/original/i/cb9468c636d49263c1d9092675020b41e753939fcb26b7d3ac5fbf0c0c221f51/Screen-Shot-2022-11-10-at-10.11.22-pm.png" data-mid="158600530" border="0"  src="https://freight.cargo.site/w/1000/i/cb9468c636d49263c1d9092675020b41e753939fcb26b7d3ac5fbf0c0c221f51/Screen-Shot-2022-11-10-at-10.11.22-pm.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>SENSE OF PLACE</title>
				
		<link>https://georgiaembertondesign.com/SENSE-OF-PLACE</link>

		<pubDate>Tue, 08 Nov 2022 13:43:46 +0000</pubDate>

		<dc:creator>Georgia Emberton</dc:creator>

		<guid isPermaLink="true">https://georgiaembertondesign.com/SENSE-OF-PLACE</guid>

		<description>SENSE OF PLACE
Identity system for Byron Bay 
centred around tourism


	LOGO

Consisting of a white font and
handrawn outline of the bay, the primary logo addresses Byron Bay’s mission to
honour the origins of the town. Both the silhouette of the bay and the font, which is
 largely inspired by the typeface Fino Sans (Bold), have been reproduced using
Photoshop’s “KYLE Ultimate Inking
Thick ‘n Thin” brush stroke.
The addition of this rough and imperfect brush stroke adds a sense of character to the design which helps to steer the brand away from commercialism and more


towards its charming origins.
	&#60;img width="1668" height="1992" width_o="1668" height_o="1992" data-src="https://freight.cargo.site/t/original/i/ba973f9986ccaf49190c01a8ceb6c2b54d06ed818847925ce289a442399af705/Screen-Shot-2022-11-08-at-4.47.15-pm.png" data-mid="158346827" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/ba973f9986ccaf49190c01a8ceb6c2b54d06ed818847925ce289a442399af705/Screen-Shot-2022-11-08-at-4.47.15-pm.png" /&#62;


POSTCARD


	For many, the Byron Bay experience is a once in a lifetime opportunity. Because of this, is is essential that the new brand identity system supports the concept of memory making.
With this in mind, it is important for the brand to take on applications such as postcards, which can be kept as
keepsakes or sent to family and friends back home.
The format of postcards provides the perfect opportunity to showcase the wonders of Byron Bay with one whole side dedicated purely to imagery. 
	This is a prime example of where the brand’s primary and secondary imagery comes into consideration.
Whilst postcards may slowly be
becoming a thing of the past, they
create the perfect opportunity for
Byron Bay to remain in touch with its past. Through carrying on the tradition of postcards and other souvenirs, the classic and charming coastal town vibe of the bay will remain.


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/f2ea29e7f5f03aea84d8638ef2d65d08e5fb909dc92bb24bf675cb79d6a74615/Screen-Shot-2022-11-09-at-7.05.22-pm.png" data-mid="158454553" border="0"  src="https://freight.cargo.site/w/1000/i/f2ea29e7f5f03aea84d8638ef2d65d08e5fb909dc92bb24bf675cb79d6a74615/Screen-Shot-2022-11-09-at-7.05.22-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/7a5d3bfe9807268d5ea6723106138b6e292e2568fc088a405b4f986c854a58f5/Screen-Shot-2022-11-09-at-6.26.39-pm.png" data-mid="158453488" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7a5d3bfe9807268d5ea6723106138b6e292e2568fc088a405b4f986c854a58f5/Screen-Shot-2022-11-09-at-6.26.39-pm.png" /&#62;


WASTAGE SYSTEM

	With such an emphasis on the beauty
of Byron Bay, it is important that the town has adequate and equally
appealing wastage systems in place.
Currently, the Byron Bay council is
working on a number of different
initiatives such as Take 3 for the Sea
Byron. This concept is all about taking action and leveraging the positive
power of over two million visitors
alongside the Byron community to
preserve the town’s natural beauty through simple action. 
	All this initiative asks is for people to simply take 3 pieces of rubbish with them when they leave beaches, waterways or natural spaces.
Byron Shire Council has a litter
reduction target of 40 per cent in
volume of litter by the end of 2021.
With this in mind, it is important that the new brand identity system
considers the town’s bins in order
to keep them appealing and readily
available for everyone.


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/a41ce89498eea6b3fdb8ba4e0700952af69f3994f6812baef4b2650e66cfa7b8/Screen-Shot-2022-11-09-at-7.00.45-pm.png" data-mid="158454369" border="0"  src="https://freight.cargo.site/w/1000/i/a41ce89498eea6b3fdb8ba4e0700952af69f3994f6812baef4b2650e66cfa7b8/Screen-Shot-2022-11-09-at-7.00.45-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/5d78e39f6f98583303344f581199a56baa18d9569f209b3d266c843af38b2be5/Screen-Shot-2022-11-09-at-7.01.21-pm.png" data-mid="158454394" border="0"  src="https://freight.cargo.site/w/1000/i/5d78e39f6f98583303344f581199a56baa18d9569f209b3d266c843af38b2be5/Screen-Shot-2022-11-09-at-7.01.21-pm.png" /&#62;


ROADSIGN

	A large part of the new Byron Bay
identity system involves establishing
a brand that is welcoming and
inclusive to all.
For years, Byron Bay’s existing welcome sign has acted as the perfect backdrop for holiday photos. Because of this, the new rebrand has considered the
imporance of such a staple amongst the community.
Upon arrival into Byron Bay, the new welcome sign makes use of the
primary logo form by immitating its pointed silhouette shape. 
	This helps to strengthen the identity of the bay and establish a sense of understanding about the location visitors are entering.
Because it is positioned in an area of high traffic, it is important for Byron Bay’s new welcome sign to not only attract the attention of passers by, but also remain simple yet effective in
communicating its message. With this in mind, a design with limited text and engaging visual elements is required.


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/8d066efa5c981ca54480d24db6b530f279252ff4ad0c7390c827b05bf5e37a4e/Screen-Shot-2022-11-09-at-7.06.36-pm.png" data-mid="158454649" border="0"  src="https://freight.cargo.site/w/1000/i/8d066efa5c981ca54480d24db6b530f279252ff4ad0c7390c827b05bf5e37a4e/Screen-Shot-2022-11-09-at-7.06.36-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/ec186d7831981f5ed2d01cd78799f5a05c5b4b4ddcc7d3ee9b4b5d11464c96db/Screen-Shot-2022-11-09-at-7.07.08-pm.png" data-mid="158454650" border="0"  src="https://freight.cargo.site/w/1000/i/ec186d7831981f5ed2d01cd78799f5a05c5b4b4ddcc7d3ee9b4b5d11464c96db/Screen-Shot-2022-11-09-at-7.07.08-pm.png" /&#62;

WEBSITE

	The new Byron Bay website creates a refreshing and functional online presence. Compatible across all
devices, the website acts as an
avenue for both residents and
tourists to explore what is on offer
at Byron Bay.
The website allows visitors to
familiarise themselves with the bay before and during their trip to ensure they are prepared and up to date. With the help of the Byron Bay
website, travel plans are made easy.
	The addition of this widely
accessable form of brand identity helps to demonstrate Byron Bay’s ability to remain progressive and in touch with the needs of visitors.
Whether it be finding a place to stay, or deciding on where to eat, the
website is the perfect solution.
Designed with the brand’s new
colour palette in mind, and featuring a gallery of the brand’s imagery, the website is the perfect platform to showcase the beauty of Byron Bay.


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/973ded4f633dc0f5f2961738807b5e8839754ca85f6dc46df7973c0259f8493c/Screen-Shot-2022-11-09-at-7.19.05-pm.png" data-mid="158456000" border="0"  src="https://freight.cargo.site/w/1000/i/973ded4f633dc0f5f2961738807b5e8839754ca85f6dc46df7973c0259f8493c/Screen-Shot-2022-11-09-at-7.19.05-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/852c5a1b20aa2c6768f2ecc7262247cd80f1f068844cfea959c6d5de5530df6e/Screen-Shot-2022-11-09-at-7.19.34-pm.png" data-mid="158456020" border="0"  src="https://freight.cargo.site/w/1000/i/852c5a1b20aa2c6768f2ecc7262247cd80f1f068844cfea959c6d5de5530df6e/Screen-Shot-2022-11-09-at-7.19.34-pm.png" /&#62;


SUN SAFE RANGE

	With Byron Bay being such a large tourist destination, the importance of sun safety is huge.
In many cases, visitors who are
new to Byron Bay or even Australia
underestimate the Byron sun. To promote education and awareness around sun safety, the brand
identity has been applied to a
sun safe range.&#38;nbsp;
	In Australia, it is no secret that the sun is intense and so caution should be taken when spending time
outdoors.
With all the adventure and
exploration prompts included throughout the brand identity,
the importance of sun protection
becomes all the more clear.
Through the inclusion of the sun
safe range, the versatility and
effectiveness of the new identity is demonstrated.

	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/d3fdb4beb1fe7d8fa926e22d74821ed32cbabf2a6b66f42f8344fbb4772bca1f/Screen-Shot-2022-11-09-at-7.19.59-pm.png" data-mid="158456041" border="0"  src="https://freight.cargo.site/w/1000/i/d3fdb4beb1fe7d8fa926e22d74821ed32cbabf2a6b66f42f8344fbb4772bca1f/Screen-Shot-2022-11-09-at-7.19.59-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/9f5ab6078b094f731e7e2bea437e1fc0749cca0f57eaaf721e50cc1498abf4dd/Screen-Shot-2022-11-09-at-7.20.23-pm.png" data-mid="158456045" border="0"  src="https://freight.cargo.site/w/1000/i/9f5ab6078b094f731e7e2bea437e1fc0749cca0f57eaaf721e50cc1498abf4dd/Screen-Shot-2022-11-09-at-7.20.23-pm.png" /&#62;


WAYFINDING
	Wayfinding systems are one of the most
essential elements when it comes
to navigating Byron. Given the
expanse of the bay, it is important
that visitors know exactly where
they are and where they need to
be at all times.
At Byron Bay, signage is a big part
of the exploration experience.
Whether it’s a sign to show you’ve made it to the most easterly point of the Australian mainland or a sign identifying Byron Bay’s national park, each one contributes to ensuring the ease of your travel experience.
	 Because of this, it is important that
all signage within the region is not only visually concise and imformative, but equally as attention grabbing.
This is necessary in order for these
applications to be accessible to
visitors who may not have strong
English skills. Through this, we aim
to provide a friendly yet informative
addition to the Byron Bay experience for visitors.


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/232d83ae492acc43d41487fdfa91bad01a3709919acaf92bdf49dee3495587df/Screen-Shot-2022-11-09-at-7.08.17-pm.png" data-mid="158456097" border="0"  src="https://freight.cargo.site/w/1000/i/232d83ae492acc43d41487fdfa91bad01a3709919acaf92bdf49dee3495587df/Screen-Shot-2022-11-09-at-7.08.17-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/ada022d0072828086c99d8d33f6caed0d63cfaad4b76a808ec4a771583cd1f17/Screen-Shot-2022-11-09-at-7.07.50-pm.png" data-mid="158456100" border="0"  src="https://freight.cargo.site/w/1000/i/ada022d0072828086c99d8d33f6caed0d63cfaad4b76a808ec4a771583cd1f17/Screen-Shot-2022-11-09-at-7.07.50-pm.png" /&#62;


BROCHURE
	Similar to the website, brochures
play an important role in showcasing the boundless opportunities and
experiences that Byron Bay has
on offer.
Set up in the form of a travel guide, the brochure has the ability to
contain a wide range of information including how to travel to the bay, places to visit, and where to stay.
Importantly, due to its convenient fold-out nature, the brochure format presents itself as the perfect platform to exhibit&#38;nbsp;a map of the bay, which
can be folded up and easily
accessed whilst traveling.
	
Featuring visuals consistent
with the design identity, the
brochure acts as a foundation
for a professional and established
brand. The thoughtful curation
of content thus presents itself as a perfect promotional tool and offers visitors an exciting glimps into the Byron Bay experience.


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/5e68db644067885399bb477fff7c6140608e70a6514fe9ed51dadd3333d566c5/Screen-Shot-2022-11-09-at-7.21.34-pm.png" data-mid="158456162" border="0"  src="https://freight.cargo.site/w/1000/i/5e68db644067885399bb477fff7c6140608e70a6514fe9ed51dadd3333d566c5/Screen-Shot-2022-11-09-at-7.21.34-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/32c3c513bf67e0ca53d442b729cb3433369589cc4a376df3af6049f83eea93c7/Screen-Shot-2022-11-09-at-7.21.04-pm.png" data-mid="158456180" border="0"  src="https://freight.cargo.site/w/1000/i/32c3c513bf67e0ca53d442b729cb3433369589cc4a376df3af6049f83eea93c7/Screen-Shot-2022-11-09-at-7.21.04-pm.png" /&#62;


REUSABLE BAG
	Currently, Byron Shire Council have partnered with Plastic Free Byron and The Boomerang Alliance to
develop the ‘Make the Switch’
initiative. The aim of this program is to reduce single-use plastics in Byron.
With a goal to reduce Byron’s
plastic footprint, the Byron Shire
Council is working directly with food businesses and the
comunity to help them switch away from single-use or to more&#38;nbsp;sustainable packaging options.
	 The town is aiming for a reduction - leading to elimination - of the top six single-use plastic items found in the litter stream: water bottles, straws, coffee cups, takeaway
containers, foodware and plastic bags.
With this in mind, it was important for the new brand identity system to promote the use of reusable bags within the region.


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/24f7a0e3eb4f539201e438254143e321af4b53d2c125f316de23c0e6288f547b/Screen-Shot-2022-11-09-at-7.22.34-pm.png" data-mid="158456194" border="0"  src="https://freight.cargo.site/w/1000/i/24f7a0e3eb4f539201e438254143e321af4b53d2c125f316de23c0e6288f547b/Screen-Shot-2022-11-09-at-7.22.34-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/4c18a08775724951a7d9952730dcbfe403de55236b71db9b78b8bdc8c1b3bce1/Screen-Shot-2022-11-09-at-7.22.07-pm.png" data-mid="158456196" border="0"  src="https://freight.cargo.site/w/1000/i/4c18a08775724951a7d9952730dcbfe403de55236b71db9b78b8bdc8c1b3bce1/Screen-Shot-2022-11-09-at-7.22.07-pm.png" /&#62;


REUSABLE KEEP CUP &#38;amp; BOTTLE

	Following on from the Make the Switch initiative, ‘Byron loves B.Y.O’ is another campaign design to reduce single-use takeaway across the shire.
The council is suppporting the introduction of reusable schemes to make them more convenient for businesses and customers.
Encouraging B.Y.O and reusable practices demonstrates Byron Bay’s values as a place that sets high standards for its resistents and visitors.
	To make this transition easier, the new brand identity has included examples of an alternative to single-use water bottles, straws, coffee cups, takeaway containers and foodware, 5 out of the 6 top litter contributors.


	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/4e8cdc1c1a2cc1680c172411fa7e0cedd1f6a0f88a974ac099ae069a4c6c786b/Screen-Shot-2022-11-09-at-7.23.13-pm.png" data-mid="158456200" border="0"  src="https://freight.cargo.site/w/1000/i/4e8cdc1c1a2cc1680c172411fa7e0cedd1f6a0f88a974ac099ae069a4c6c786b/Screen-Shot-2022-11-09-at-7.23.13-pm.png" /&#62;
	&#60;img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/65d4344444f451c70fc3727f2776aed2acd892e0422e7bad3ef0d25b6e999629/Screen-Shot-2022-11-09-at-7.33.15-pm.png" data-mid="158456486" border="0"  src="https://freight.cargo.site/w/1000/i/65d4344444f451c70fc3727f2776aed2acd892e0422e7bad3ef0d25b6e999629/Screen-Shot-2022-11-09-at-7.33.15-pm.png" /&#62;
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