GUMMY BEARS PACKAGING
Packaging for Haribo Gummy Bears
This project involved choosing a supermarket product which could be bettered by the application of an illustrative design. The redesign needed to include all type seen on the original packaging with the exception of the brand’s logo which could be reworked to suit the new design. With this in mind, I chose to work with the packaging for Haribo Goldbears.
The new concept takes on the form of a cardboard box rather than plastic packaging with consideration towards the environment. The graphic elements included on the design have been hand-drawn using charcoal on paper and then digitally manipulated to create the final colourised version of the new packaging design.
